denises cousins

Pure Charity

Written by editor Nicole Bennett of Gidget Goes Home.

As you may have seen earlier this week on Simple Mom, Simple Living Media is partnering with Compassion to sponsor a Child Survival Program in Ethiopia. Us SLM editors are just thrilled about this and I love how Tsh put it— all of us as a community, passionate about living simply, helping mamas in Africa so they can simply live — you guys, what a beautiful picture this is of why we really bother writing blogs.

Tsh explained that this CSP needs $25,000 per year to operate. Since as a blog network, we get well over one million unique visitors monthly, we could easily fund this program if every reader just donated one dollar.

But first, how about I tell you about how I got to do a little shopping and make a difference in the lives of these mamas and babies in Africa, too…

Does this sound too be good to be true to anyone else? Amazingly, it”s not. There”s a new website in town– it”s called Pure Charity and it”s making this all easy and possible.

I”m moving in just over a week, and life is generally pretty crazy, so anytime I can simplify by shopping online and not take my three kids to Target (anyone with me?), I”m all about it.

So what does this have to do with Pure Charity and the CSP we”re funding? I think of Pure Charity as a portal by which I enter my other online stores. Then, when I do, a percentage of my purchase gets kicked back to my Pure Charity giving account. From there, I can decide what projects (such as our CSP) I want to fund. Boom!

For Christmas, I prefer handmade, but still do need to do a little shopping still for extra gifts, supplies, and, well, food. Pure Charity recently allowed me to do some shopping to facilitate this post, and here are a few recent online purchases I made:

When my girlfriend gave me two adorable matching Christmas dresses for my girls, I looked online at Kohls and found a handsome flannel to coordinate for Brody to wear.

I recently treated myself to a sewing tool I”m seriously excited about– a dress form! Now I can sew for myself without having to awkwardly try to measure myself or find someone else to fit me. I can also get measurements from others, and then sew for them without as many fittings. I got a great CyberMonday deal from

I also shopped online at Nordstrom and Kohls from some new bras, because, let”s get real, I”m done nursing and my sizing has changed a bit.

I was stoked to get some shopping I needed done at home, but even better because a percentage of my purchase went to my Pure Charity giving account because I first clicked on those shops through their portal. When I shopped for things I was already planning to buy, ,  and  gave a kickback to my account. Score!

And a bonus: when I installed the browser plugin, I discovered the Pure Charity logo pop up on sites where I wasn”t even expecting it such as and . Then I just followed the directions for using the browser plugin to make sure my giving account would be credited.

You can watch this short video from Pure Charity—it explains the brilliance behind how our purchases can help support WHATEVER giving project we want. So awesome!

So your everyday spending can now help fund projects that matter for eternity. I love this. So are you ready to get a Pure Charity account to join us?

Here”s what you can do:

If you haven”t yet, please head here and sign up for a free Pure Charity account. You can do it via Facebook or  with your email address. By using this link provided, you become part of SLM”s advocate network (this way, you can easily follow me, the other editors, and other people who want to help support this CSP).

Then, you can start shopping– for home, for the holidays, for anything. Do this one of two ways; install the plugin for your Internet browser, like I mentioned before. Just note that sometimes stores will disable the plugin for whatever reason, particularly during the holidays. (If you don”t see the Pure Charity logo on the site, use the following method.)

Head here, click on “Shop Online,” and you”ll see the enormous list of partners (about 1,500!). Seriously—places where you shop anyway. Target, Home Depot, Joann, World Market, Michael”s, Shutterfly, Apple, Groupon, Best Buy, Southwest Airlines… Some stores even offer ship-to-store options so you don”t have to deal with shipping.

It is so beautiful to think of our everyday shopping that we often do without thinking blessing others with food and the tools to educate mamas and take care of babies.

Once your rewards show up (the percentages from your purchases), we can direct our giving funds wherever we want- how fun is that?! I”ll be starting by giving them to our CSP in Ethiopia, but I”m excited to see what other projects I can fund, too.

Your transactions may take a bit to transfer over to your giving account. Just be patient. They will get there (I”m still waiting on mine). If you”re a visual person, make sure to visit Tsh”s post for some how-to screen shots.

If you don”t want to wait, you can give $5 or more RIGHT NOW to these mamas and babies in Ethiopia. I know we can do this together.

Finally, can I ask of one last thing? Spread the good word any way you can. Twitter, Facebook, email; even pin it on Pinterest. The more people that get involved, the better. (If you click on “Invite Friends” from your Pure Charity dashboard, you”ll see the link to share on Facebook!)

This is one easy way to make your family”s spending make a real difference. How beautiful if these Ethiopian families were cared for through Compassion because of the SLM readership. Let”s take this opportunity to redeem the power of the Internet to helps others.

Any questions about Pure Charity or Compassion International?



Nicole lives near the beach in Southern California with her husband and three young kiddos. She writes a a lifestyle blog about creativity, family life, community, and all sorts of other fun stuff, and also keeps a homeschool journal called The Bennettar Academy. Her most recent (free!) ebook is about why and how to make more time for reading.

Encouragement for living simpler, right in your inbox.

We share our stories as we simplify our lives - no guilt-trips, just love.

(no spam, promise. we hate it, too.)


  1. Nice to be here and see your post!

  2. Charity is a very great thing. We should do as much as we can to help those who need help.

  3. Hello Nicole,
    Nice post, thanks to share this wonderful post. Its very great to support for children. I am also provide online support for children.

    Nicole Martin

Add Your Thoughts